The Startup of You

This book wants us to think of ourselves as entrepreneurs in our own careers. I like this approach a lot. Looking upon yourself and your skills as a startup, you have to change, adapt and pivot to meet your changing environment. You are in “permanent beta”.

The book is written by  Reid Hoffman and Ben Casnocha. Hoffman is a co-founder of LinkedIn and its current chairman. And this is the books only drawback. Some chapters and many paragraphs just come across as use cases or sales pitches for LinkedIn and after a while this is all you hear. Sad really, as the basic concept is really interesting.

Reading this book and combining it with the ideas of Business Model You can truly change the way you look upon your professional life.
3/5